CASE STUDY
55
%
Contribution towards total registrations
45
%
Website traffic from digital marketing
40
%
Average email open rate. Double industry standard
6
M+
Digital advertising impressions across channel
9 YEARS OF DELIVERING RESULTS
Breaking abstract records by 25% for ESPEN 2025
AUDIENCE桃子视频超清短剧
Physicians, researchers, nutritionists, nurses and professionals in the field of clinical nutrition and metabolism
OBJECTIVE
Boost registrations, abstract submissions, event visibility and reach the right audiences
SERVICES
KEY STRATEGY
- Launched 4 tailored ad campaigns across 10 channels, targeting abstract submitters and registrants
- Delivered high-impact emailers and social posts to Kabloom’s GDPR-compliant database, aligned to key campaign milestones
- Deployed push notifications pre-event and onsite to enhance delegate and sponsor visibility
- Integrated e-calendar submissions and marketing automation for seamless scheduling and performance tracking
