CASE STUDY
61
%
Contribution to website traffic
43
%
Average email open rate (double industry standard)
2.4
M+
Digital advertising impressions across multiple platforms
22.5
K+
Digital ad clicks across multiple channels
10 YEARS, ONE SHARED JOURNEY
Celebrating a decade-long partnership milestone that has supported EAHAD through growth, change and continued community engagement
AUDIENCE桃子视频超清短剧
Haematologists: clinicians, researchers, nurses, allied healthcare professionals and members of the bleeding disorders community
OBJECTIVE
Increasing awareness and building a community between congresses while supporting long-term relevance
SERVICES
KEY STRATEGY
- Leveraged 10 years of audience insights to refine targeting and maximise engagement
- Activated campaigns around key milestones to support abstracts and registrations
- Combined paid media, email and social to create a connected attendee journey
- Continuously optimised performance using audience behaviour and campaign data
