CASE STUDY
34
%
Increase in registration conversions compared to 2024
44
%
Convention website traffic
3.1
M+
Digital advertising impressions across multiple platforms
6.3
K
Digital ad clicks
persona-driven targeting boosts numbers
34% YEAR-ON-YEAR REGISTRATION GROWTH FOR NCTE
AUDIENCE桃子视频超清短剧
Educators, administrators and decision-makers across the USA
OBJECTIVE
Drive registrations, boost website traffic and enhance audience engagement for the NCTE 2025 Convention
SERVICES
KEY STRATEGY
- Implemented responsive Google ads to dynamically match messaging with user intent
- Activated high-profile keynote speaker ads to build anticipation and convert audience interest into registrations
- Tailored creative by platform using persona-based targeting strategies
- Continuously optimised assets to scale top performers while maintaining message relevance over time
